Philippe Starck & Kartell
Client — Kartell
Year — 2019
Role — Director
Video interview from Philippe Starck to introduce the new smart wood collection from Kartell.
“Kartell and Smart Wood. Since always, Kartell has been using human intelligence to transform raw material into magical furniture. Now, Kartell is using the same talent to transform the slightest bit of wood dust, the smallest film of wood, the humblest wood residue, into furniture.
Elegantly timeless. The great Ray and Charles Eames proved the modernity of the intelligence of plywood; more than 50 years later, technological progress has allowed us to offer even more with even less. That’s the Smart Wood collection.”
Ph.S